Brand and it’s importance

  It’s week-11 already and seems as I just started studying MACE at Kingston University yesterday. This week we had Francesca Dall’Olmo Riley Professor of Brand Management at Kingston Business School. We started off by defining brand. We all came up with words like identity, perception, trust, assurance of quality, symbol of ownership, trademark which... Continue Reading →


Intellectual Property

As we progressed in week 10, we had our second session on Intellectual property management and application. We had Naomi Korn as our guest Lecturer, she is one of the leading UK experts in Copyright, Data protection and GDPR rights and licensing. Naomi started with an example of Ethel Bilborough's handwritten dairy which was gifted... Continue Reading →


Moving on with my course, this week we had a session on ADVERTISING. We had Helen Robinson, Associate Professor Marketing Communications and Advertising in the first session focusing on the different appeals, styles and formats used in advertising. In the class we were supposed to focus on the three different types of appeals/styles by Appelbaum... Continue Reading →

Business Model Canvas ?

  I have been working on my clothing brand for the past four years and for me desigining and producing my vision to actual garments brings me great amount of joy. I used to think that I have been running my firm smoothly and I understand the nuances of the business. At Kingston, my professor... Continue Reading →

Lean start up

Last week we started with our induction week, which was very challenging and overwhelming for me. Just in a span of a few days, I was trying to adjust to a new country and a course which was going to be an amalgamation of my creative side to business. I have been involved in fashion... Continue Reading →

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